PENGARUH NET PROFIT MARGIN (NPM) DAN RETURN ON EQUITY (ROE) TERHADAP HARGA SAHAM

The share price is the value that reflects company's wealth issued shares. So greater of stock price, higher company. This study aims to prove effect Net Profit Margin (NPM) and Return On Equity (ROE) on prices. research method used in this a descriptive verification Food Beverage sub-sector companies listed Indonesia Stock Exchange for 2012-2015 period. To obtain data information will support research, namely by collecting secondary testing multiple regression hypothesis determine NPM ROE Based results showing regression, equation Y=-144618,665+5167,671 X+6846,367 X from t-test obtained tcount 2,242 with significant level 0.05, which than t-table 2.042. From R square, it knows influence Financial Ratios affects prices 0.695 or 69.5%, while rest other factors (variables) not examined. Therefore, above can conclude significantly implication suggested increasing food beverage Exchange. company if management performance good.